Our Story > a passion for innovation and sustainability…
The Urban Farming Company was conceived by Jason Morenikeji - a social entrepreneur with a passion for design, innovation, sustainability and the built-environment. Jason had his first tool box at the age of five and a half. He was fully proficient with Lego and Meccano by the time he was 7, and knew he wanted to grow up to be an inventor. Jason’s skills and aspirations lead to two post-graduate degrees and successful careers in industrial design as well as a creative director and entrepreneur.
Highly versatile, Jason’s work focuses on a human-centred design approach. His methodology is on the practical applications of design and technology - addressing the key challenges affecting societies and our environment today. His experience spans multiple countries and sectors.
Jason’s past successes include a social enterprise established in Northern Mozambique – The Clean Energy Company – pioneering sustainability, low-carbon solutions and empowerment strategies for low-income communities. The company developed an innovation-approach to exploit emerging trends in environmental sustainability, appropriate technology and socio-economic development. This resulted in the implementation of an innovative approach to sustainable food security, rural development and community empowerment - the Micro Economy Energy Hub (MEEH).
Global World > hunger one side and obesity the other...
The Urban Farming Company remain committed to addressing the needs of low-income, the overlooked by empowering people through education and integration to sustainable systems which help people learn. We create sustainable food and empowerment modules based upon sound economic principles that move the less fortunate towards food security, food surplus and finally, economic independence. We will only count ourselves successful when we empower entire communities to feed themselves and others - freeing them from food in security and dependence on charity. We focus on a holistic approach to global stewardship of the sustainable resources.
Our global food system is not working. There are 17,000,000 new people per year being born into our world. That requires a doubling or perhaps tripling of food production in the coming decades. There is not enough new land or other resources to expand agriculture without massive social and environmental consequences. As a result, developing countries desperately need a return to agriculture that breaks with the industrial, agro-export, input-heavy model of the recent past. In essence, we need to re-localise the food system and change power structures so food works for individuals, their societies and the environment. The multi-functionality of agriculture means it can directly address the crises of energy, food, biodiversity, poverty and inequality.
The Urban Farming Company passionately believes that benefits of agriculture can be achieved through the support of small-scale farmers in developing countries. The Loop MicroFarm Greenhouse can be an effective global tool in the achieving food security in developing countries. By focusing on the local energy-water-food nexus it is possible to alleviate global poverty through sustainable food production at a grass-roots level. The localization of food production will help to avoid the cycle of poverty, the reliance on foreign food imports, and long-term food security problems within resource and environmentally sensitive regions of the world.